Reading List

Not a sales book but the most relevant one for anyone in GTM. Urgency, standards, and pace — the real levers of revenue growth.

Negotiation is just structured empathy. Tactical empathy, mirroring, and labeling changed how I handle objections and late-stage stalls.

Stripped everything back to the fundamentals — targeting, messaging, prospecting. Read this if you've over-complicated your outbound.

Technically for founders, but the best discovery book I've read. Ask about their life, not your product. Every AE should read this.

Flipped how I think about qualification. Selling to unqualified prospects is just expensive charity. Qualify hard, early, always.